Saturday, 27 August 2011

Marc Jacobs is moving to Dior -- I'm not impressed...

I've read most of the major sources, and  it seems pretty official...Marc Jacobs is moving to Dior.

(Disclaimer: This is my opinion, so don't take this to heart. Also, if anyone has anything to add please do -- but please keep it civil...don't pull a Galliano heh -- um too soon? Anyway.. )

In all honesty, I'm kind of disappointed with hearing this news. Comparing both labels (Louis Vuitton etc. and Dior) I don't see these two houses on the same platform. First off, I do think that Marc Jacob does possess great design talent and obviously has a large fan base that love his work. However, I feel that he puts a larger focus on selling and merchandising his product. His mindset seems to be focused less on the art of creating fashion, and more on "how to sell his label" to the masses.  His endless marketing partnerships with the music industry and other American fashion labels (some of which I have even a worse opinion about...I'll keep that for another day) highlight his strategic maneuvering into making Marc Jacob first and foremost a widely available "product". Thus "selling out" his label, eroding high fashion from luxury to commonplace, and ultimately diminishing the artistic clout that high fashion comprises of.

In comparison, the house of Dior (at least for me) represents the essence of what fashion is meant to accomplish, creating designs that uphold the artistic merit of fashion, and in the same vein, represent innovation and a evolution of the house itself. Galliano, regardless of what he said, oozed with the artistic creativity and each season his work was even more flawless than the next. And because of this, his collection sell themselves without the desperate need to completely market and find other means to sell his brand.

I can go on forever...but simply put the house of Dior is placed at a higher standard, and Marc Jacob is not at this standard.


  1. Oh this is so wonderful! I've recently written about this topic myself. Great post!

  2. Thanks and please link me to your post (I tried finding it but got distracted with all of your other posts...truly interesting :P )